Amy G and the sleeping tiger


ISSUE 011


SOMETHING LOVELY
that I saw

This is my new visual obsession! If you click on the link, you'll see it's this amazing combo of video and section drawing - the creator shared that they did it using Revit to model first, illustrator to refine lines, and then combined video on Canva.


SOMETHING USEFUL
for when you're overwhelmed

We're going to dive into the mechanics of your brain for a second - specifically, the amygdala (or Amy G Dala, as I like to call her), and the prefrontal cortex (couldn't make a silly name out of that one).

Amy G is the part of your brain that scans for threat first and asks questions later. It's the Jack Reacher of your brain. It doesn't distinguish well between a genuine emergency and something on your to-do list that just feels...hard. A looming set of design documentation and a wild tiger roaming free in your house register in a very similar way at that first-response level. It FLOODS you with the stress chemicals built for fight or flight (which seems like overkill for a finishes plan, but whatever).

The prefrontal cortex is the considered, slower part. It's where planning, sequencing, and actual decisions happen. But Amy G is really good at shouting over the top of that. That's the whole idea behind "amygdala hijack", a term the psychologist Daniel Goleman used to describe what happens when the fear response takes over before the thinking part gets to speak up.

So if you can swap "this is overwhelming" to "what's the first step" you have a better chance of shifting your brain activity from the amygdala (fear) to the prefrontal cortex (problem solving).

Asking "what's the first step" works because it's small enough for the prefrontal cortex to answer. You're not trying to calm yourself down. You're giving the analytical part of your brain a job simple enough to keep Amy G quiet (like a sleeping tiger!!).


SOMETHING INTERESTING
that I'd like to share

Did you know "blueprint" comes from a chemical process? Architects used to copy drawings using cyanotype, a light-sensitive paper that turned deep blue everywhere except where the ink blocked the light. The lines came out white on blue, cheap and fast to reproduce (and cool-looking).

I love how language lingers even when tools change.


If my CDS content or newsletter has taught you something you didn't know before - coffee's always appreciated.

Pricing a project soon? Start with the Fee Calculator.

Want the full system behind it? Join the Sales Masterclass waitlist.

Coe Design Studio

Sharing 20+ years of interior design experience - part therapy, part storytelling, and part sales tips and tricks (as a designer who closed $15M of project work in 12 months...without the sales 'ick').

Read more from Coe Design Studio

ISSUE 016 SOMETHING LOVELY that I saw @studiospelling I've followed this creator for a little while - Rachel paints these amazing miniatures on paint sample charts, and I think they're so clever and charming! I hope you like them as much as I do. SOMETHING USEFULthis week The clearest positioning statements don't come from some magical flash of inspired word-lightning. They typically come from someone asking the same simple (usually tedious!) question four or five times in a row. Taiichi Ohno...

ISSUE 015 SOMETHING LOVELY that I saw Article 'The Everyday and Architecture' by Sarah Wigglesworth and Jeremy Till from Architectural Design, 1998 This movement diagram captures 'The Lay, The Meal, The Trace' - a really dynamic and evocative expression of an everyday activity. These kinds of sketches or diagrams are an interesting thing to include in a portfolio or presentation to share your thinking and analysis of how people use and function in a space. SOMETHING USEFULfor this week Ask a...

ISSUE 014 SOMETHING LOVELY that I saw @pbjdesign_ Before I studied interior design, I did a year of industrial design. I loved the theory, but was incredibly bad at the hand rendering that they made us do. Like, SO bad. So whenever I see someone capable of sketching something like this, I have to take a moment to appreciate it! Click on the image for the full post. PS. Who else specified the Componibili to death as a cost-effective side table for office meeting rooms circa 2006?? SOMETHING...